Czinkota, Michael R. <br/><br/>
International Marketing 

 - 8th ed. 
 - Australia  Thomson  2007 
 - 646 p. 
<br/><br/><label>ISBN: </label>9788131501610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing; Export marketing; International Business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.848  CZI-I