Baron, Steve <br/><br/>
Services marketing: text and cases 

 - 2nd ed. 
 - NewYork  Palgrave Macmillan  2007 
 - 291 p. 
<br/><br/><label>ISBN: </label>9781403937025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  BAR-S