TY  - BOOK
AU  - Shainesh, G
AU  - Sheth, Jagdish N
TI  - Customer relationship management: a strategic perspectives
SN  - 9781403928627
U1  - 658.812  SHA-C 
PY  - 2009///
CY  - Delhi
PB  - Macmillan India
KW  - CRM; Management
ER  -