Tybont, Alice M. <br/><br/>
Kellogg on branding: The Marketing faculty of the Kellogg School of Management 

 - Delhi  Wiley Publication  2006 
 - 334 p. 
<br/><br/><label>ISBN: </label>9788126510276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding; Brands; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  TYB-K