TY  - BOOK
AU  - Tybont, Alice M.
AU  - Calkin, Jim; Kotler, Philip
TI  - Kellogg on branding: The Marketing faculty of the Kellogg School of Management
SN  - 9788126510276
U1  - 658.827  TYB-K 
PY  - 2006///
CY  - Delhi
PB  - Wiley Publication
KW  - Branding; Brands; Marketing
ER  -