TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E.G.
TI  - Service marketing: concepts,strategies and cases
SN  - 9788131503270
U1  - 658.809  HOF-S 
PY  - 2007///
CY  - Delhi
PB  - Thomson Publication
KW  - Service marketing
ER  -