TY  - BOOK
AU  - Dranove, David
AU  - Marciano, Sonia
TI  - Kellog on strategy: concept tools and frameworks for practitioners
SN  - 9788126510269
U1  - 658.802  DRA-K 
PY  - 2006///
CY  - Delhi
PB  - Wiley Publication
KW  - Marketing strategy
ER  -