TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.; Rudelius, William
TI  - Marketing: the core
SN  - 9780071107723
U1  - 658.8  KER-M 
PY  - 2007///
CY  - Delhi
PB  - McGraw Hill
KW  - Marketing
ER  -