Kumar, V. <br/><br/>
Managing customers for profit: strategies to increase profits and build loyalty 

 - Delhi  Pearson education  2008 
 - 296 p. 
<br/><br/><label>ISBN: </label>9788131719800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM
<br/><br/><label>Dewey Class. No.: </label>658.812  KUM-M