TY  - BOOK
AU  - Lodish, Leonard M.
AU  - Morgan, Howard L.; Archambeau, Shelly
TI  - Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company
SN  - 9788131713778
U1  - 658.8  LOD-M 
PY  - 2007///
CY  - Delhi
PB  - Pearson education
KW  - Marketing
ER  -