Ray, Santanu <br/><br/>
Brand management: financial perspectives 

 - Hyderabad  ICFAI university press  2007 
 - 217 p. 
<br/><br/><label>ISBN: </label>9788131406274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  RAY-B