Srivastava, K. K. <br/><br/>
Consumer behaviour in the Indian context 

 - New Delhi  Galgotia Publication Company  2008 
 - 605 p. 
<br/><br/><label>ISBN: </label>9788185989839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India; Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  SRI-C