TY  - BOOK
AU  - Stone, Marilyn A
AU  - McCall, J. B.
TI  - International strategic marketing: a European perspective
SN  - 978041531476
U1  - 658.848  STO-I 
PY  - 2004///
CY  - London
PB  - Routledge
KW  - International Marketing; Strategic planning; Export marketing; International Business enterprises
ER  -