Shimp, Terence A <br/><br/>
Advertising and promotion: an IMC approach 

 - Delhi  Cengage Learning  2007 
 - 650 p. 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  SHI-A