TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and promotion: an integrated marketing communications perspectives
SN  - 9780070581944
U1  - 659.1  BEL-A 
PY  - 2008///
CY  - Delhi
PB  - Tata McGraw Hill
KW  - Advertising; Marketing Communication
ER  -