Percy, Larry <br/><br/>
Strategic advertising management 

 - 2 ed. 
 - Newyork  Oxford  2005 
 - 335 p. 
<br/><br/><label>ISBN: </label>9780199274895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic, Advertising, Management
<br/><br/><label>Dewey Class. No.: </label>659.1  PER-S