Tungate, Mark <br/><br/>
Branded male: marketing to win 

 - London  Kogan Page  2008 
 - 228 p. 
<br/><br/><label>ISBN: </label>9780749454685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding; Male consumers; Target marketing; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  TUN-B