Banerjee, Mrityunjoy <br/><br/>
Essentials of modern marketing: including marketing in india 

 - 3rd ed. 
 - New Delhi  Oxford & IBH  1995 
 - 493p p. 
<br/><br/><label>ISBN: </label>8120409469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Modern Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  BAN-E