TY  - BOOK
AU  - Shanmugasundaram S.
AU  - Shanmugasundaram S.
TI  - Customer relationship management: Modern trends and perspectives
SN  - 9788120333260
U1  - 658.812  CUS 
PY  - 2008///
CY  - Delhi
PB  - Prentice Hall of India Ltd
KW  - CRM
ER  -