Shah, Kruti <br/><br/>
Advertising and promotions: an IMC approach 

 - Delhi  TMH  2009 
 - 987 p. 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  SHA-A