TY  - BOOK
AU  - Shah, Kruti
AU  - D'souza, Alan
TI  - Advertising and promotions: an IMC approach
SN  - 9780070080317
U1  - 659.1  SHA-A 
PY  - 2009///
CY  - Delhi
PB  - TMH
KW  - Advertising
ER  -