TY  - BOOK
AU  - Coughlan, Anne T.
AU  - Anderson, Erin; Stren, Louis W.; El-Ansary, Adel I.; Natarajan, R. C.
TI  - Marketing channels
SN  - 9788120336339
U1  - 658.872  COU-M 
PY  - 2006///
CY  - Delhi
PB  - PHI
KW  - Marketing channel
ER  -