Verma, Harsh <br/><br/>
Services marketing: text and cases 

 - Delhi  Pearson Education  2008 
 - 470 p. 
<br/><br/><label>ISBN: </label>9788177586732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  VER-S