TY  - BOOK
AU  - Sumathi, S.
AU  - Saravanavel, P.
TI  - Marketing Research and consumer behaviour
SN  - 9788125914761
U1  - 658.83  SUM-M 
PY  - 2008///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Consumer Markets-India; Consumer Behavior; Marketing Research
ER  -