Arens, William F <br/><br/>
Contemporary Advertising 

 - 10 ed. 
 - New Delhi  TMH  2008 
 - 614 p. 
<br/><br/><label>ISBN: </label>9780070667662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Contemporary; Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  ARE-C