Srinivasan, R. <br/><br/>
Case studies in marketing: the indian context 

 - 4th ed. 
 - New Delhi  PHI  2008 
 - 352 p. 
<br/><br/><label>ISBN: </label>9788120335431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Case studies; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SRI-C