Vershaney, R.L <br/><br/>
International Marketing Management: An Indian perspective 

 - 15th ed 
 - Delhi  S Chand  2002 
 - 503 p. 
<br/><br/><label>ISBN: </label>9788180540233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing management
<br/><br/><label>Dewey Class. No.: </label>658.848  VAR-I