TY  - BOOK
AU  - Vershaney, R.L
AU  - Bhattacharyya, B.
TI  - International Marketing Management: An Indian perspective
SN  - 9788180540233
U1  - 658.848  VAR-I 
PY  - 2002///
CY  - Delhi
PB  - S Chand
KW  - International marketing management
ER  -