Zaltman, Gerald <br/><br/>
Marketing metaphoria: what deep metaphors reveal about the minds of consumers 

 - Boston  HBS Press  2008 
 - 230 p. 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Consumer
<br/><br/><label>Dewey Class. No.: </label>658.8342  ZAL-M