TY  - BOOK
AU  - Zaltman, Gerald
AU  - Zaltman, Lindsay H.
TI  - Marketing metaphoria: what deep metaphors reveal about the minds of consumers
SN  - 9781422121153
U1  - 658.8342  ZAL-M 
PY  - 2008///
CY  - Boston
PB  - HBS Press
KW  - Marketing; Consumer
ER  -