Post, Richard S. <br/><br/>
Global brand integrity management: How to protect your product in Today's Competitive Environment 

 - New Delhi  Tata Mc Graw Hill Education Pvt. ltd.  2008 
 - 309 p. 
<br/><br/><label>ISBN: </label>9780070229525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  POS-G