TY  - BOOK
AU  - Post, Richard S.
AU  - Post, Penelope N
TI  - Global brand integrity management: How to protect your product in Today's Competitive Environment
SN  - 9780070229525
U1  - 658.827  POS-G 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mc Graw Hill Education Pvt. ltd.
KW  - Brands; Branding; Marketing
ER  -