TY  - BOOK
AU  - Rakesh, Sapna
AU  - Dash, Manoj Kumar
TI  - Marketing innovations for reaching consumers
SN  - 9788189547493
U1  - 658.872  RAK-M 
PY  - 2009///
CY  - Delhi
PB  - Wisdom Publication
KW  - Marketing; Consumer
ER  -