Ramaswamy, V. S. <br/><br/>
Marketing Management: Planning, implementation and control 

 - 4th ed. 
 - New Delhi  Macmillan  2009 
 - 871 p. 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  RAM-M