TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S
TI  - Marketing Management: Planning, implementation and control
SN  - 9780230637290
U1  - 658.8  RAM-M 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing Management
ER  -