TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar
TI  - Marketing management: a south asian perspective
SN  - 9788131716830
U1  - 658.8  KOT-M 
PY  - 2009///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing management
ER  -