Mathur, U C <br/><br/>
International marketing management: Text and Cases 

 - Delhi  Sage Publications  2008 
 - 583 p. 
<br/><br/><label>ISBN: </label>9780761936404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing; International Business enterprises; International marketing
<br/><br/><label>Dewey Class. No.: </label>658.848  MAT-I