TY - BOOK AU - Kaden, Robert J AU - Linda, Gerald; Levinson, Jay Conrad TI - More guerrilla marketing research: Asking the right people, the right questions, the right way and effectively using the answers to make more money SN - 9780749460723 U1 - 658.83 KAD-M PY - 2010/// CY - Delhi PB - Kogan Page KW - Marketing research; Small business-Management ER -