Smith, P. R. <br/><br/>
Marketing communications: An integrated approach 

 - 4th ed. 
 - London  Kogan Page  2005 
 - 696 p. 
<br/><br/><label>ISBN: </label>9788175542884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comminication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SMI-M