TY  - BOOK
AU  - Smith, P. R.
AU  - Taylor, Jonathan
TI  - Marketing communications: An integrated approach
SN  - 9788175542884
U1  - 658.8  SMI-M 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Comminication in marketing
ER  -