Kapferer, Jean-Noel <br/><br/>
New strategic brand management 

 - 4th ed. 
 - Delhi  Kogan Page  2009 
 - 560 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  KAP