Srinivasan, R. <br/><br/>
Services marketing: Indian context 

 - 2nd ed. 
 - Delhi  Prentice Hall of India  2009 
 - 267 p. 
<br/><br/><label>ISBN: </label>9788120336940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  SRI-S