TY - BOOK AU - Levinson, Jay Conrad AU - Levinson, Jay Conrad; Frishman, Rick; Lublin, Jill; Steisel, Mark TI - Guerrilla publicity: Hundreds of sure-fire tactics to get maximum sales for minimum dollars SN - 9781580626626 U1 - 659 LEV-G PY - 2006/// CY - Avon, Massachusetts PB - Adams Media KW - Industrial Publicity; Advertising; Marketing ER -