Zeithaml, Valarie A <br/><br/>
Service marketing: integrating customer focus across the firm 

 - 5 ed. 
 - New Delhi  Tata Mc-Graw Hill  2012 
 - 763 p. 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  ZEI-S