TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo; Gremler, Dwayne D; Pandit, Ajay
TI  - Service marketing: integrating customer focus across the firm
SN  - 9780070700994
U1  - 658.809  ZEI-S 
PY  - 2012///
CY  - New Delhi
PB  - Tata Mc-Graw Hill
KW  - Service Marketing
ER  -