Loudon, David L. <br/><br/>
Consumer behavior: concept and application 

 - 4th ed. 
 - Delhi  TMH  2009 
 - 788 p. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  LOU-C