TY  - BOOK
AU  - Loudon, David L.
AU  - Bitta, Albert J. Della
TI  - Consumer behavior: concept and application
SN  - 9780070473812
U1  - 658.8342  LOU-C 
PY  - 2009///
CY  - Delhi
PB  - TMH
KW  - Consumer behavior
ER  -