O'Guinn, Thomas <br/><br/>
Advertising management: with integrated brand promotion 

 - Delhi  Cengage Learning  2009 
 - 648 p. 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  GUI-A