Schiffman, Leon G. <br/><br/>
Consumer Behavior 

 - 8th ed. 
 - Delhi  Pearson Education  2004 
 - 587 p. 
<br/><br/><label>ISBN: </label>9788129701978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior; Consumer markets; Market surveys
<br/><br/><label>Dewey Class. No.: </label>658.8342  SCH-C