Batra, Satish K. <br/><br/>
Consumer behaviour: Text and Cases 

 - New Delhi  Excel Books  2004 
 - 536 p. 
<br/><br/><label>ISBN: </label>8174463607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India; Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  BAT-C